Part 2 of  'things in our lives where we have way too much choice'.  Fabric softeners.  Way back in the 70s, there was one fragrance available.  Wanna know what it was called?  The blue one.  It didn't need a name, seeing as there was only one, it was completely unnecessary.  It was great.  No more static, no more rough clothes and towels, just lovely softness!  What was wrong with just keeping things simple?  Did someone at a certain company think 'things are way too simple and that just won't do'?  Do you know how many fragrances Lenor now produce?  19.  Did you hear me?  19.  Comfort offers 12.  Let's not start with the others because, quite frankly, 31 is 30 softeners too many.  Once again, might there be a conspiracy where if we are kept busy with stupid choices in life, we have less time to make serious changes?  Just a thought.