Just leafing through a magazine, as you do and am astounded by the current L'Oreal ad for mascara, featuring Eva Longoria.  Now if ever there was a woman who didn't need digitally enhancing, it's Eva, so why in heaven's name do they do it to the point where she no longer resembles a human.  Ad agencies surely don't think we look at the ads and think that that is what their product is going to make us look like,.  You know we do have the brain capacity to accept that it can just make us look like a better version of ourselves.  Believe it or not you guys, we don't really aspire to look like aliens and by the way, I take the sickening  'cos you're worth it' to actually mean 'cos lining our  pockets is'.