I was waltzing round the supermarket when I stumbled upon what looked like an extremely burnt loaf of bread.  Upon closer inspection, it was being sold as 'well fired loaf '.  I think we can now safely assume that the world of supermarkets has gone completely mad.  I can't help thinking that they burnt a batch of loaves and thought, 'hmmm, sure we can print up a load of labels and sell these to the middle classes as flash bread'.  Jeeze!